RailTransAuto
Id for RailTransAuto Company
Logistics company offering railroad transportation of motor vehicles from manufacturers to dealers in Russia and CIS. The company was founded by JSC Russian Railways and Transgroup AS limited.
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TASK
To develop a logo meeting the following requirements:
— to be easy-to-interpret, recognizable, easy-to-remember;
— reproduction simplicity;
— to be dynamic and fitting the slogan.
To develop a logo meeting the following requirements:
— to be easy-to-interpret, recognizable, easy-to-remember;
— reproduction simplicity;
— to be dynamic and fitting the slogan.
SOLUTION AND RESULTS
When developing, it was decided to use acronym of Company name. As the name of the Company is rather long and complicated, both for reading and visual perception it makes the trade mark less recognizable by potential consumers. It is dramatically important to minimize the time of acquaintance with brand and memorizing. It is also related with the Company business features as it is difficult to see and read the name of company written at the railway car flying by. The acronym was constructed basing on universal tools, allowing easy to read logo to be placed at various advertising media without missing details.
Special “mirror” image of flying birds was used for the graphics.
© 1998-2008 FIRON.When developing, it was decided to use acronym of Company name. As the name of the Company is rather long and complicated, both for reading and visual perception it makes the trade mark less recognizable by potential consumers. It is dramatically important to minimize the time of acquaintance with brand and memorizing. It is also related with the Company business features as it is difficult to see and read the name of company written at the railway car flying by. The acronym was constructed basing on universal tools, allowing easy to read logo to be placed at various advertising media without missing details.
Special “mirror” image of flying birds was used for the graphics.
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