Plexial

Plexial
AMS Telecom Company is a telecommunication service provider that offers modern development technologies used in education, entertainment, communication, and leisure.
TASK

Development of a new trademark to introduce a new range of services to the market.

The following tasks were set
— brand concept development;
— naming;
— graphical development of trade mark/logo.
SOLUTION AND RESULTS

An original modern brand name was created during the development process, which reflected the synergy of telecommunication technologies.

The associative perception of the emblem starts at the first glance. The pictured data flow shows the diversity of transferred information which is depicted as a flying bird, or from a different angle, one can see a mobile phone. Multiple layers and elements designed in different shapes and shades of colour attract attention to the separate parts which make up the logo.

The fonts were easy to make out and read because “transparent” lettering was used.